Wednesday, May 03, 2006

strong-selling cinnamon dolce latte


Yeah, yeah, yeah, I'm always blathering on about politics, but my true love in life is the WSJ, Forbes, and Fortune. Which is why I couldn't help but love the line from this earnings report on Starbucks today:

"Starbucks Corp. reported that fiscal second-quarter earnings rose 27% as it rolled out new products, including a strong-selling cinnamon dolce latte, and drew new customers into its stores."

Ha! I love a headline with billions of dollars at stake that calls out something called a "cinnamon dolce latte" as a key to revenue growth. Only in America!

As a person who's biggest vice may actually be coffee (at least it is in the running), I love stories about Dunkin Donuts and Starbucks. I find it totally fascinating that McDonald's, a company synonmous with hamburgers can actually affect Starbucks earnings by pushing into the coffee space.

I swear, if Starbucks could EVER get food of any sort right (breakfast, lunch, desert, it's all awfully mundane) they would be an even bigger superstar! Oh well, I'll settle for my Grande vanilla Latte.

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